#E COMMUNITY CONVERSA HOW TO#

Let’s Encrypt uses a support community to offer help to over 40% of the world’s internet. Our own Discourse Meta is one such example of a support community where our customers talk about a range of topics around our community platform, including asking for support, hiring developers, and making feature requests.

#E COMMUNITY CONVERSA HOW TO#

If you're interested in learning more, we've written up a guide on how to handle search engine optimization for your community. Instead, your support staff can point to existing discussions, or, if the customer has done some research on their own, they might not even need to ask because they found the answer already. This scales more easily compared to traditional support processes because your team doesn’t have to answer the same question over and over. Once a member answers a question, the solution is available for anyone else to see by typing a few words in on Google. From questions about which tier to buy, making feature suggestions, and wondering how to fix certain problems, a support community offers a thoughtful public space for your customers to get the help they need.Ī major benefit of a group like this is they’re indexed by search engines. Instead of leaving this job to Reddit or Quora, why not host where these discussions happen yourself? You know your product best, which means your company is the most helpful resource for your customers.Ī support community is where people go to seek advice on purchasing decisions or to get support for what they’ve already purchased. Many of these types of discussions take place on social networks.

53% of shoppers research what they want to buy to make sure they’re making the best choice. Searchable public information is often a key factor for buyers making a purchase decision. Boing Boing’s BBS is one such place with over 2.9 million posts on a wide variety of topics discussing the zine’s take on the world. News and media communities also fall into the brand community category, as engaged readers connect to the perspective you’re sharing (and usually love to share their thoughts, too). UiPath have been building a brand community since 2016, and over that time, they’ve been able to empower over 60 MVPs, enabling a strong advocacy program right from the community itself. It’s no secret why customer advocacy efforts go hand-in-hand with building a community of this nature. If you’ve ever heard Kevin Kelly’s idea of 1,000 true fans, brand communities draw these true fans together and help those on the path to becoming one. Typically, brand communities form to bring like-minded people together around a defined brand identity. Your brand community is a group of people who have an emotional connection to what you do as a company.

It’s not just about a place for people to talk about your company or thing, however. Brand Communitiesīrand communities are, you guessed it, associated with brands.

From these high-level archetypes, we’ve defined six main types of communities to help you decide which path to take in your community building adventure. Groups tend to form around leisure activities, building relationships, fixing something, self-improvement, or some mix of these. Just remember - the needs of your community define its structure and approach. These kinds of crossover or hybrid communities are common. A community may fit into the brand category, but also be a support community because the needs of its members call for it.

While we’re going to make some broad categorizations of types of communities in this article, it’s important to remember that each community is different because the people that make it up are unique. Just like people, communities don’t fit nicely into categories. Ready to learn more? Let’s begin! Communities Don’t Fit in a Box There are a few different types of online community to keep in mind when you’re looking to build one. While it’s tempting to think communities are alike, not all look the same. Businesses, creators, and brands alike are all realizing the power of creating community in the digital landscape. An online community brings together people who wouldn’t normally connect with each other in the real world.

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